Rotel Privacy Policy

Rotel values the privacy of its registered users. This page explains our privacy and data-protection practices.

What information is collected?

Collecting personal information helps us to provide information and services that are valuable to Rotel owners and other users of this website. It also helps us to develop new services and offers that meet your personal needs and tastes.

The types of information we collect depend on the nature of the inquiry or forms on the site:

Product Registrations - The main information we collect is that submitted by Rotel customers in the Warranty Registration Form. This information enables us to register you for your warranty rights, and to learn about our customers purchasing experiences. The data collected in this form includes basic contact information as well as specific information about the product(s) purchase and where it was purchased.

Contact Us – Inquiries sent through the Contact Us forms are collected to ensure customer inquiries are processed in a timely fashion. The data collected in this form includes basic contact information and optionally information regarding a Rotel product.

Mailing Lists – Rotel utilizes MailChimp and Zoho to host a mailing list of customer email addresses to send periodic marketing communications to our subscribers. More information about how this data is managed is available on MailChimp’s privacy policy here, and Zoho's privacy policy here. Each time you receive an e-mail from us you have the option to decline to receive further marketing information of this kind.

Share Your Rotel – This form is used to collect basic contact information and photos or other voluntarily shared information about user experiences with Rotel products.

Google Analytics – We use Google Analytics to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Do we use Cookies?

We set a cookie to remember your region and language preferences so future visits to the site do not require selecting these settings again.

Google Analytics also sets a cookie in order to collect general site visit information such as pages visited, general region and browser used for analytics purposes.

What we do with the data

Any personal information you give when completing the Warranty Registration Form is only disclosed to anyone outside of Rotel where it is required to fulfill one of our free or money-saving offers.

Rotel will use aggregated information about registered users in order to improve our service to you.

Site traffic information is used to determine which areas and services in the site are popular with visitors. Again, this helps us to improve the online services we provide to you.

If you provide your e-mail address to us it is used to send you information about important changes and improvements to the site, and to the Rotel product range. Each time you receive an e-mail from us you have the option to decline to receive further marketing information of this kind.

Where we store the data

The data collected from the Warranty Registration and Contact Us forms are housed on a cloud server hosted in the United States. In some cases warranty registration cards that are provided via standard mail may also be entered into this database for storage.

If you have registered for the Rotel newsletter from the United States version of the Rotel website, your email address will be stored by MailChimp. Note that MailChimp may transfer personal data outside the EU. Please contact MailChimp with questions or concerns about this.

If you have registered for the Rotel newsletter outside of the US, your email address, name and country information will be stored by Zoho.

Access to your personal information

If you wish to review your information that may be held by Rotel, to request removal or to make corrections to your personal information, please Contact Us with your inquiry and we will respond as soon as possible.